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Does Your Mission Statement Suck?
Everything starts with a mission. When you define your company's mission clearly, you tend to summon a lot of energy and resources. People will be for you and your team will be aligned. Your mission [...]
Love Wins…Always.
"HUN-TER! HUN-TER! HUN-TER!" the student section chanted as the final seconds counted down on the scoreboard. It was a Friday night at Ted Fritsch Field in Green Bay, Wisconsin. September 5th, 2008 to be exact. [...]
A Recipe for Making Money.
It doesn't matter how great you are. If you are assuming your customers know how your product or service will make their lives better, then you're missing a huge opportunity. Case in point: Coca-Cola, Budweiser, [...]